Leadership-driven
Content marketing for startup founders.

Positioning startup founders in singapore as thought leaders using content marketing on LinkedIn.

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Why Startup Founders Need LinkedIn Content Marketing

Brand Positioning

Building Credibility for Fund Raisers

Attracting Better Hires

Generating Qualified Interest

We're the strategists behind
the world's top executives and firms.

KPMG PWC GO NOMADING CLAYBOX AI LEADERSHIFT

Founders are under pressure to
become thought leaders.

In today's saturated market, startups don't fail because of bad products—they fail because people don't understand why they matter. Strong positioning of startup founders helps define your startup's unique value, and content marketing brings that clarity to life.

Our Signature Process

Step 1: Quick Onboarding
A short form and intro call with the founder or team to understand goals and key messaging.
Step 2: Niche Research
We research your niche, top-performing content, and FAQs to craft the most relevant questions.
Step 3: Interview Prep
We share the question set for feedback and schedule an in-person interview with the founder.
Step 4: Shoot Day
Our crew visits your office to film a 1-hour, multi-camera interview with the founder.
Step 5: Post-Production
From one session, we deliver 12 LinkedIn videos and 8 written posts within 7–12 working days.
Step 6: Review & Approval
All content is shared for review and published on LinkedIn and other platforms post-approval.
Step 7: Performance Tracking
We monitor content performance to optimize future storytelling and results.

Mediocre content is not an option

Frequently Asked Questions

We help startup founders build authority and thought leadership by strategically crafting and distributing high-impact content—blogs, LinkedIn posts, newsletters, podcasts, and more—tailored to your niche and business goals.

Thought leadership builds trust. When you're seen as an expert in your space, investors listen, customers convert faster, and top talent wants to work with you. It also future-proofs your brand, even if your product pivots.

We focus primarily on LinkedIn, Medium, personal blogs, and email newsletters. We also offer support for Twitter (X) and podcast scripting depending on your goals.

Yes, we provide ghostwriting services—but every word sounds like you. We spend time understanding your tone, values, and vision so that your content feels authentic and powerful.

Quick Onboarding: Short form and intro call with the founder to align on goals and messaging.

Niche Research: Research your niche, top content, and FAQs to draft relevant questions.

Interview Prep: Share question set for feedback and schedule an in-person founder interview.

Shoot Day: Film a 1-hour, multi-camera interview at your office with our production crew.

Post-Production: Deliver 12 LinkedIn videos and 8 posts within 7–12 working days.

Review & Approval: Share content for review, then publish on LinkedIn and other platforms.

Performance Tracking: Track content performance and optimize future storytelling.

Only if you want to. We handle the heavy lifting, but we may request short voice notes, past writing, or occasional insights to ensure your unique perspective shines through.

Absolutely. We optimize your profile, create engaging content, and implement growth strategies to build a high-quality audience of your ideal clients, peers, or investors.

Most clients begin to see increased engagement and visibility within 4–6 weeks. Thought leadership is a compounding asset—the longer you invest, the more valuable it becomes.

We work with early-stage to Series A founders, especially in tech, SaaS, D2C, and impact-driven ventures who want to build a strong personal brand alongside their business.

Simple. Just book a free strategy call with us, and we'll explore whether we're the right fit to build your thought leadership engine.

Leadership Marketing for Startup Founders.